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TUITION PROGRAMS,
PROFESSIONAL EDUCATION,
& EXECUTIVE DEVELOPMENT

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FUEL YOUR FUTURE

APPLY FOR THE DR PEPPER 23XI
SPEED INSTITUTE TUITION PROGRAM

Dr Pepper & 23XI are excited to award 23 students each with $5,000 in tuition. Two scholarship recipients may go on to receive exclusive internships.

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23XI Racing, along with its partners under the SPEED Institute, provides educational opportunities, such as scholarships and internships, as well as diversity recruiting and professional development in the motorsports field.

INITIATIVE

Educational and Professional Development

The SPEED Institute is 23XI Racing’s educational and professional development initiative, launched in 2021. The initiative expands on the team’s diversity, equity and inclusion efforts in sports, specifically in the motorsports industry. 

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The SPEED Institute Programs

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23XI Racing and Dr Pepper will offer tuition scholarships to students with an interest in areas such as marketing, communications, human resources, finance, engineering and trade disciplines in the motorsports industry.

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23XI Racing will offer paid internships to students selected from the tuition  program to give undergraduate and graduate students opportunities to learn the motorsports industry in various fields both virtually and in person at the 23XI Racing shop.  

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For students pursuing an undergraduate, graduate or doctoral degree in Science, Technology, Engineering and Mathematics (STEM) disciplines to receive a tuition scholarship and be employed upon degree completion at 23XI Racing.

Fellowship

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Recruitment

23XI Racing is committed to creating a diverse workforce. These recruitment and development programs will provide opportunities for underrepresented individuals who are out of school and who have an interest in working in motorsports.

Dr Pepper and 23XI Racing are committed to supporting diversity in racing and promoting economic empowerment through the Dr Pepper 23XI SPEED Institute Tuition Program. Created to amplify the efforts of the 23XI SPEED Institute (Scholarship, Professional Education, Executive Development), Dr Pepper will award 23 students each with $5,000 in tuition, and 23XI’s SPEED Institute may award two tuition recipients with exclusive internships.

ABOUT 23XI RACING

NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin partnered to launch 23XI – pronounced twenty-three eleven – Racing in the fall of 2020 with rising NASCAR star Bubba Wallace as the single car team’s driver. 23XI Racing made its NASCAR Cup Series official debut at the Daytona 500 on February 14, 2021 and won it's first race on Oct. 4, 2021 at Talladega Superspeedway. For 2022, the team expanded to two cars, adding Kurt Busch as driver of the No. 45 Toyota Camry.

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WHY 23XI SPEED INSTITUTE

Bubba Wallace

"I’m really proud to be associated with a team and group of partners that believe and share in the same vision that I have to make motorsports a more welcoming place for everyone. What we are building, both on the track and off the track, at 23XI Racing is really cool to be a part of and I’m excited to continue to use my platform to help open doors and bring more diversity to our sport."

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