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DR PEPPER
23XI SPEED INSTITUTE
TUITION PROGRAM

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Every student deserves a chance to realize their potential and attain their goals. That’s why Dr Pepper & 23XI Racing will offer $5,000 in tuition to 23 deserving students across the country to help them pursue their dreams.

WHO CAN APPLY?

Dr Pepper & 23XI Racing are committed to helping students realize their potential and attain their goals. The Dr Pepper 23XI SPEED Institute Tuition Program will award 23 students with tuition of $5,000 each, and two talented recipients may also receive subsequent internships. Applicants must be between 18-24.

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TUITION PROGRAM

Dr Pepper and 23XI are committed to supporting diversity in racing and promoting economic empowerment through the Dr Pepper 23XI SPEED Institute Tuition Program. Created to amplify the efforts of the 23XI SPEED Institute (Scholarship, Professional Education, Executive Development), Dr Pepper will award 23 students each with $5,000 in tuition, and 23XI’s SPEED Institute may award two tuition recipients with exclusive internships.

ABOUT 23XI RACING

NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin partnered to launch 23XI - pronounced twenty-three eleven - Racing into the fall of 2020 with rising NASCAR star Bubba Wallace is the single car team’s driver. 23XI Racing made its NASCAR Cup Series official debut at the Daytona 500 on February 14, 2021 and won it's first race on Oct 4, 2021 at Talladega Superspeedway. For 2022, the team expanded to two cars, adding Kurt Busch as driver of the No. 45 Toyota Camry. 

SCHOLAR STORIES

Hear from previous recipients how the Dr Pepper 23XI SPEED Institute Tuition Program and internships have helped them pursue their dreams.

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QUALIFICATIONS

Students interested in applying for the tuition program must be between 18 and 24 years old. Candidates should be pursuing a career in any the following fields: marketing, communications, human resources, finance, engineering, or trade disciplines in the automotive industry.

 

Individuals meeting these qualifications can apply via a simple video submission process, sharing their story and explaining why they deserve a tuition award.

 

Students with diverse ethnic and racial backgrounds are encouraged to apply.

DEADLINE AND RULES

From the 23 finalists selected, two (2) entrants may be selected by 23XI Racing and offered an opportunity to be an intern for 23XI Racing sometime during 2022. 

One  entry per person, received before the entry deadline.

Read Official Rules.

Submission deadline is May 13, 2022 at 11:59 p.m. PT.

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OFFICIAL RULES

NO PURCHASE NECESSARY. INTERNET, EMAIL REQUIRED. Must be U.S. legal resident. Go to https://www.23xispeedinstitute.com/drpepper to enter. Subject to full Official Rules. Void where prohibited. Must be 18-24 by 4/3/22. Application must be uploaded by May 13, 2022. ANY FUNDS NOT USED BY DECEMBER 31, 2023 WILL BE FORFEITED AND RETURNED TO SPONSOR.

To read and download the full Official Rules, click HERE.

DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. © 2022 Dr Pepper/Seven Up, Inc.