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Every student deserves a chance to realize their potential and attain their goals. That’s why Dr Pepper & 23XI Racing will offer $5,000 in tuition to 23 deserving students across the country to help them pursue their dreams.


Dr Pepper & 23XI Racing are committed to helping students realize their potential and attain their goals. The Dr Pepper 23XI SPEED Institute Tuition Program will award 23 students with tuition of $5,000 each, and two talented recipients may also receive subsequent internships. Applicants must be between 18-24.

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Dr Pepper and 23XI are committed to supporting diversity in racing and promoting economic empowerment through the Dr Pepper 23XI SPEED Institute Tuition Program. Created to amplify the efforts of the 23XI SPEED Institute (Scholarship, Professional Education, Executive Development), Dr Pepper will award 23 students each with $5,000 in tuition, and 23XI’s SPEED Institute may award two tuition recipients with exclusive internships.


23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry TRD, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry TRD. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. 23XI currently features a lineup of Bubba Wallace in the No. 23 Toyota and Tyler Reddick in the No. 45 Toyota.


Hear from previous recipients how the Dr Pepper 23XI SPEED Institute Tuition Program and internships have helped them pursue their dreams.

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Students interested in applying for the tuition program must be between 18 and 24 years old. Candidates should be pursuing a career in any the following fields: marketing, communications, human resources, finance, engineering, or trade disciplines in the automotive industry.


Individuals meeting these qualifications can apply via a simple video submission process, sharing their story and explaining why they deserve a tuition award.


Students with diverse ethnic and racial backgrounds are encouraged to apply.


From the 23 finalists selected, two (2) entrants may be selected by 23XI Racing and offered an opportunity to be an intern for 23XI Racing sometime during 2024. 

One entry per person, received before the entry deadline.

Read Official Rules.

Submission deadline is April 30, 2023 at 11:59 p.m. PT.

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NO PURCHASE NECESSARY. INTERNET, EMAIL REQUIRED. Must be U.S. legal resident. Go to to enter. Subject to full Official Rules. Void where prohibited. Must be 18-24 by 4/3/22. Application must be uploaded by April 30, 2023. ANY FUNDS NOT USED BY DECEMBER 31, 2024 WILL BE FORFEITED AND RETURNED TO SPONSOR.

To read and download the full Official Rules, click HERE.

DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. © 2023 Dr Pepper/Seven Up, Inc.

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