23XI Dr Pepper Scholarships

Every student deserves a chance to realize their potential. and attain their goals. That’s why 23XI Racing & Dr Pepper will offer scholarships of $5,000 to 23 deserving students across the country to help them pursue their dreams.

Students interested in applying for the tuition program must be between 18 and 24 years old. Candidates should be pursuing a career in any the following fields: marketing, communications, human resources, finance, engineering, or trade disciplines in the automotive industry.


Individuals meeting these qualifications can apply below via a simple video submission process, sharing their story and explaining why they deserve a tuition award. Dr Pepper and 23XI will announce the winning recipients on Sept. 26 at the South Point 400 NASCAR Cup Series Playoff race at Las Vegas Motor Speedway.

Students with diverse ethnic and racial backgrounds are encouraged to apply.

From the 23 finalists selected, two (2) entrants may be selected by 23XI Racing and offered an opportunity to be an intern for 23XI Racing sometime during 2022. 

Read Official Rules.

Submission deadline is Sept. 21, 2021 at 11:59 p.m. PT.


NO PURCHASE NECESSARY. INTERNET, EMAIL REQUIRED. Must be U.S. legal resident. Go to https://www.23xispeedinstitute.com/drpepper  to enter/upload goal/rules/details. Subject to full Official Rules. Void where prohibited. Must be 18-24 by 8/17/21. Goals must be uploaded by and Promotion ends 9/21/21. ANY FUNDS NOT USED BY DECEMBER 31, 2022 WILL BE FORFEITED AND RETURNED TO SPONSOR.


To read and download the full Official Rules, click HERE.


DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. © 2021 Dr Pepper/Seven Up, Inc.