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Dr Pepper and 23XI Racing SPEED Institute Announce Third Cycle of Tuition Program

Program Provides Tuition Support to 23 Students and Internship Opportunities with 23XI SPEED Institute

Frisco, Texas and Mooresville, N.C. (March 16, 2023)—Dr Pepper and 23XI Racing announced today the return of the Dr Pepper and 23XI SPEED Institute Tuition Program for 2023. The program provides $5,000 each to 23 college students pursuing their interest in a career in the motorsports industry. Two tuition recipients will also receive an internship in their field with 23XI through the 23XI SPEED Institute.

The Dr Pepper and 23XI SPEED Institute Tuition Program was established in 2021 to amplify the efforts of the 23XI SPEED (Scholarship, Professional Education, Executive Development) Institute in support of the team’s diversity, equity and inclusion (DEI) goals. The initiative continues a longstanding Dr Pepper tradition of supporting academic excellence through sporting events, with the brand having awarded more than $13 million in tuition to deserving students since 2008.

“Tuition giveaways are a time-honored tradition at Dr Pepper,” said John Alvarado, Senior Vice President of Dr Pepper Brand Marketing. “Every year, we are inspired by the students who apply, and greatly admire their academic drive and career ambitions. We look forward to welcoming this year’s class and supporting them in pursuit of their dreams.”

Steve Lauletta, 23XI Racing president, added, “This season our team is racing under the banner of ‘Forward Together,’ and the Dr Pepper and 23XI SPEED Institute Tuition Program is another great example of how we are embodying that message with our partners. This program would not be as impactful without the support of Dr Pepper and we look forward to another opportunity to provide the next generation of motorsports professionals with assistance as they pursue their education. We are also looking forward to providing work experience to a select number of Tuition Program recipients. The previous interns have contributed to our team in meaningful ways and we anticipate the same from this year’s group.”

Since the inaugural year in 2021, the program has reached nearly 300 students from across the country and distributed over $230,000 in tuition support. Additionally, 23XI Racing has provided opportunities for nine interns to gain first-hand work experience in an industry they care for deeply.

Students interested in applying for the Dr Pepper and 23XI SPEED Institute Tuition Program must be between 18 and 24 years old and pursuing a career in any the following fields: marketing, communications, human resources, finance, engineering, or trade disciplines in the automotive industry. Individuals meeting these qualifications can apply via a simple video submission process, sharing their story and explaining why they deserve a tuition award. The application process will open on March 19, 2023 and the deadline to apply is April 30, 2023.

NO PURCHASE NECESSARY. Contest is void outside of the US & where prohibited. Open to legal U.S. residents, 18-24, who are select college students as of date of entry. Begins 12:00 AM CT on 3/15/23; ends 11:59:59 PM CT on 4/30/23.

For Official Rules, eligibility, and more information about the tuition program, visit Sponsor: Dr Pepper/Seven Up, Inc., 6425 Hall of Fame Lane, Frisco, TX 75034.

About Dr Pepper

Dr Pepper, a brand of Keurig Dr Pepper (KDP), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free, Cherry, Cream Soda, Strawberries & Cream, and Zero Sugar varieties. For more information, visit or For the brand’s latest news and updates, follow Dr Pepper at,, and

About 23XI Racing

23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry TRD, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry TRD. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. 23XI currently features a lineup of Bubba Wallace in the No. 23 Toyota and Tyler Reddick in the No. 45 Toyota.

About 23XI Racing SPEED Institute

SPEED Institute is 23XI Racing’s educational and professional development initiative, launched in 2021. The initiative expands on the team’s diversity, equity and inclusion efforts in sports, specifically in the motorsports industry. 23XI Racing, along with its partners under the SPEED Institute program, will provide educational opportunities as well as diversity recruiting and professional development in the motorsports field.

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